# Google Tag Manager Google Tag Manager (GTM) is a free tool that empowers you to manage and deploy tags (code snippets or tracking pixels) on your website, browser-based app, or mobile app without modifying the underlying code. It requires minimal coding knowledge and can be implemented within minutes. If your organization is already utilizing Google Tag Manager or considering installing it, you can leverage this tool to install Qwary on your website or browser-based app. In addition, you can use GTM to send events and attributes to Qwary. This approach provides an efficient low-to-no-code option as it doesn't require any modifications to your codebase when deploying Qwary projects and banners. Even many of Qwary's advanced features can be utilized without altering your codebase if you're familiar with the Google Tag Manager functions already implemented in your organization. {% embed url="" %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.qwary.com/product-guide/installation/web/google-tag-manager.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.