> For the complete documentation index, see [llms.txt](https://help.qwary.com/product-guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.qwary.com/product-guide/installation/web/google-tag-manager.md). # Google Tag Manager Google Tag Manager (GTM) is a free tool that empowers you to manage and deploy tags (code snippets or tracking pixels) on your website, browser-based app, or mobile app without modifying the underlying code. It requires minimal coding knowledge and can be implemented within minutes. If your organization is already utilizing Google Tag Manager or considering installing it, you can leverage this tool to install Qwary on your website or browser-based app. In addition, you can use GTM to send events and attributes to Qwary. This approach provides an efficient low-to-no-code option as it doesn't require any modifications to your codebase when deploying Qwary projects and banners. Even many of Qwary's advanced features can be utilized without altering your codebase if you're familiar with the Google Tag Manager functions already implemented in your organization. {% embed url="" %} --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://help.qwary.com/product-guide/installation/web/google-tag-manager.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.