# Key Driver Analysis

A key driver analysis can help you understand the importance of factors like product quality or price on customer attitudes toward your brand. This statistical technique can help you understand the drivers behind consumer behaviors and key business metrics such as customer satisfaction or loyalty.

### 1. Go to Qwary - Keydrive analysis

### 2. Click on Overall, how satisfied are you with your visit today?

![Step 2 screenshot](https://images.tango.us/workflows/37b787a8-cb7a-4264-a973-84fe3b0b710d/steps/823608ba-7c4f-4361-9c0d-cf4f0ac0b171/ab03b5fd-8602-43da-a66c-9ad94316ab03.png?crop=focalpoint\&fit=crop\&fp-x=0.4127\&fp-y=0.3454\&fp-z=1.6208\&w=1200\&ar=3584%3A2018)

### 3. Choose your metric question

![Step 3 screenshot](https://images.tango.us/workflows/37b787a8-cb7a-4264-a973-84fe3b0b710d/steps/f044ad95-4621-4b85-9c2f-cb95fd8908d9/bc368360-346f-40dc-b153-ada649104738.png?crop=focalpoint\&fit=crop\&fp-x=0.4210\&fp-y=0.3860\&fp-z=1.5780\&w=1200\&ar=3584%3A2018)

### 4. Identify drivers that have direct relevance to the metric question

![Step 4 screenshot](https://images.tango.us/workflows/37b787a8-cb7a-4264-a973-84fe3b0b710d/steps/06fbe891-0a64-4ce4-9375-dcf5c350259e/fca176d9-c558-4429-900a-fc6689697bd8.png?crop=focalpoint\&fit=crop\&fp-x=0.5000\&fp-y=0.5000\&fp-z=1.0000\&w=1200\&ar=3584%3A2018)

### 5. Find a correlation with your driver metric. In this case, customer loyalty.

If it's negligible, customer loyalty and service do not correlate. So high/low customer loyalty is not causing how well you do at service. 

<figure><img src="https://images.tango.us/workflows/37b787a8-cb7a-4264-a973-84fe3b0b710d/steps/844c6efe-235d-4eb9-ac41-0bc274c93b1a/7ff0a00b-0e75-4d63-af37-b7ea54a8db8c.png?crop=focalpoint&#x26;fit=crop&#x26;fp-x=0.5000&#x26;fp-y=0.5000&#x26;fp-z=1.0000&#x26;w=1200&#x26;ar=3584%3A541" alt=""><figcaption></figcaption></figure>


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