How to use Survey Variables?

Personalize survey and track your respondent information using dynamic variables.

How to make use of Dynamic Variables?

Dynamic variable lets you insert your data into the Survey URL. You can use this variable for personalizing survey questions using piping and segment the audience using filters in analysis.

What are System Dynamic Variables?

Qwary supports some dynamic variables out of the box. Users can make use of the existing system dynamic variables or can choose to create their own.

Here is the list of System Dynamic Variables:

Variable Name

Variable Description


Survey Contact First Name


Survey Contact Last Name


Survey Contact Email


Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign


Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL


Used for paid search. Use utm_term to note the keywords for this ad


Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign


Use utm_medium to identify a medium such as an email or cost-per-click


Use utm_source to identify a search engine, newsletter name, or another source


Use agent_name for customer service agent names


Use agent_email for customer service agent emails


Use agent_id for customer service agent identifications


Use company_name to identify leads organization


Use company_industry to identify leads industry


Use plan to identify subscription plans


Use referral_url to record targeting URL's


Use respondent_id to identify the survey audience

How to add custom Dynamic Variables for your survey?

Go to your chosen survey and Select Logic from Left Menu Options.


Create New Variable and Click Create

Continue adding your dynamic variables

How to personalize your survey with Dynamic Variables?

If the survey is created after 2nd Sep 2021, You can pipe system dynamic variables to the survey welcome page, thank you page, question title, and answer text.

Click the button P on the welcome page, thank you page, question title, or answer text and it will open up a new dropdown.

Select Survey Variables > Choose Variable Or Contact Details > Choose Contact Field to Personalize by Audience Names.

How to pass Dynamic Variables to your survey?

Copy Survey URL

Modify Survey URL to pass Dynamic Variables after adding? to URL. Check below the survey URL.

How to segment the Survey audience by dynamic variables?

Go To Analyze

Select Filters From Analyze & Filter By Variable

Select Your Dynamic Variable

Apply Filter Condition and Click Apply button

How to share segmented results with your Team?

Create New Report

Apply all filters, Click Share Reports & Copy URL to share with your Team.

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