Customer satisfaction measures customer experience with a company, its products, or its services.
A customer satisfaction score (CSAT) is a metric used to measure how satisfied customers are with the quality of service they receive from a company. It is calculated by asking customers to rate their level of satisfaction on a scale from 1-5.
The Customer Effort Score (CES) measures the ease of business with a company.
The CES is calculated by considering the number of steps in the customer's journey, the time to complete these steps, and their satisfaction with the process. The higher the CES, the better the experience for customers.