Lets say you are conducting and market research and wants to know what your customer thinks about your services. You have added "Comment Question" for your customers to write comments in your survey. Your responses has started coming in and in few days you have collected hundreds of responses. Now imagine the pain that you will have to go through to read each and every comment, separating out positive comments from negative comments and if you think that was challenging, imagine going through each comments trying to figure out if customers are not happy with particular service. It is a challenging task.
This is where text analysis helps.
Text analysis automatically analyzes your comments as and when they come on. It automatically separates positive comments from negative one's so that you can focus on correcting them rather then figure out what they are.
Text analysis view shows you overall sentimental score. it also displays positive, negative and neutral sentimental breakdown.