Outcome matrix question is a question that can be used as driver to define correlation between matrix question.
Lets say it is NPS Survey. It has three questions
- How do you rate your recent visit? (NPS question)
- Please rate each of below categories (Rating matrix question). Categories are Overall Wait Time, Salad Quality, Staff Friendliness
- Comments: (Comment box question)
In above example NPS Question is your outcome matrix question.